The Best Brand Promise Examples We’ve Seen

Posted by April 24, 2015 by Kevin LeiferComments

A brand promise is: "This is what we will deliver to you." Pretty simple, right? Maybe.

We’ve collected some of the greatest brand promise examples we’ve ever seen. Some of these brands you’d expect to make the list, and others may come as a surprise, but it just goes to show that a successful brand is a lot more than a logo, icon or memorable slogan.

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Topics: Brand Experience

Mystery Shopping vs. Customer Satisfaction Surveys

Posted by April 16, 2015 by Nanette BrownComments

 

When it comes to mystery shopping and customer satisfaction surveys, many companies are left wondering which option is right for them. Each has it’s own unique advantages that can be helpful in different ways. Because these look at different aspects of the experience, your business can use both to identify potential issues and improve store operations and the customer experience.

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Topics: Mystery Shopping, Customer Experience, Customer Satisfaction, Brand Experience

How to Find the Best Mystery Shopping Companies in NYC

Posted by April 9, 2015 by Kevin LeiferComments

You've decided your company will benefit from a shopper evaluation program, but what next? When you're choosing a mystery shopping company to work with you'll want to ask the right questions to find the company that will be best suited to your business needs.

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Topics: Mystery Shopping

Measuring Customer Satisfaction In Business Today

Posted by April 2, 2015 by Nanette BrownComments

The greatest benefit to measuring customer satisfaction comes from discovering your opportunities and what you can do to drive satisfaction among your customers. The hard truth is, in today’s too-busy, information-overloaded world, it is becoming more challenging to get customers to complete a survey.

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Topics: Mystery Shopping, Customer Experience, Customer Satisfaction, Blog

Retail Selling Tips For 2015: Our Top 20

Posted by March 26, 2015 by Kevin LeiferComments

“Excellence is a tremendous amount of fun; mediocrity is not.” — Kip Tindell CEO for The Container Store

Creating an excellent retail experience that gets customers to buy more is the goal of many businesses. But what does it take to do that?

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Topics: Mystery Shopping, Customer Experience, Blog

Get Your Associates to Love Your Mystery Shopping Program

Posted by March 18, 2015 by Nanette BrownComments


To get the most return on your investment in mystery shopping, you must ensure that both field managers and associates understand the benefits and mechanics of the mystery shopping program. Mystery shopping helps communicate well-defined standards of behavior that lead to satisfied customers, and increases the probability that those standards of behavior are consistently delivered to the customer, regardless of which of a retailer’s hundreds of locations visited.

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Topics: Mystery Shopping, Customer Experience, Customer Satisfaction, Blog, Brand Experience

How to Deliver on a Brand Promise to Your Customers

Posted by March 12, 2015 by David RichComments

The one thing strong retailers do well is deliver on their brand promises consistently. You make a commitment to your customers, and if you don’t deliver, you’ll lose them.

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Topics: Mystery Shopping, Customer Experience, Customer Satisfaction, Blog, Brand Experience

What Can You Learn from Mystery Shopping?

Posted by March 10, 2015 by Kevin LeiferComments

Your company is working hard to create an exceptional in-store experience, but are your customers actually seeing your efforts?

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Topics: Mystery Shopping, Customer Experience, Blog, Brand Experience

Shared Feelings in the Sharing Economy

Posted by March 6, 2015 by Nanette BrownComments

Would you:

  • Give a ride in your car to a complete stranger?
  • Have a group of strangers over to your house for dinner?
  • Let a complete stranger stay in your guest room?
  • Give your house key to a stranger to let them walk your dog when you are not home?
Five years ago, you would probably have thought these beh

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Topics: Mystery Shopping, Customer Experience, Blog, Brand Experience, Articles

What Customers Hate about Shopping

Posted by March 3, 2015 by David RichComments

We Shop Differently.  In Katy, Texas, there is a women’s clothing store named Mimosa Rose. Prominently displayed in this shop is a sign that says, “If shopping doesn’t make you happy, you’re in the wrong shop.” You would never find that sign in a store frequented mostly by men.

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Topics: Mystery Shopping, Customer Experience