Who is Your Customer?
‘Who is your customer?’ may seem like a strange question to a business owner. But, do you really know who your customers are? If you have been in business for any length of time you may easily conclude that your customer is the person who buys from you, and you would not be wrong, but it would be an incomplete answer.
In today’s social world, it has become more important to avoid generalizations and get to know your customers on an individual basis so that you can meet their expectations and satisfy their needs. Granted, this can be done much more effectively by small businesses, yet large organizations can put customer relationship management (CRM) systems in place that help them identify their customers.