Your brand is perhaps your most valuable commodity, and you've likely made a significant investment in promotional events to maintain that commodity. Product positioning, demonstrations, event management and merchandising visibility are critical elements in creating successful brand promotional campaigns. ICC/Decision Services has over 31 years experience in helping consumer packaged groups (CPG) companies monitor the performance of their in-store merchandising, demos and promotional programs.
We help our clients maximize the dollars spent on their campaigns and measure the results. Our consumer experience and consumer satisfaction experts can provide an assessment of the effectiveness of the event along with actual customer feedback through our brand audit programs. We understand the highly complex and multifaceted world of the Consumer Packaged Goods (CPG) Industry. From point of purchase displays, shelf positioning, in-store demos, experiential and event marketing and retailtainment to monitoring the competitive landscape, our brand auditors will help you confirm that your events are being executed as planned through our brand audits.
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