Joe with 718 Cyclery knows that the need to build is hard-wired into the DNA of the human animal. What he also knows is that when confronted with a nebulous goal of "just build something," most people will never get on with it.
The need to build requires direction. The need to build requires boundaries to be constructive.
Joe creates those boundaries with bicycles in much the same way bumpers guide a bowling ball down the alley for a new bowler.
"This whole business is built around building bikes with people," he states early in his company video.
Watch it and just try to resist the urge to not pick up a wrench.