GM to Trim Number of Brands

July 8, 2008 by Nanette BrownComments

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General Motors currently sells vehicles under eight different brands, but most, including Buick, Saturn and Saab, struggle to attract buyers despite offering new models that cost GM billions of dollars to develop.

General Motors has believe that the key to making money in North America was maintaining market share and that having different brands helps the company reach more potential customers. They point to the company's closure of its Oldsmobile division earlier this decade, which left many of that brand's customers defecting to brands other than GM's. However, critics say that having so many brands is a drain on resources.

GM has already put up the Hummer division for sale. What other brands should they sell, if any?

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Topics: Customer Experience

Written by: Nanette Brown

Executive Vice President and General Manager, Nanette continues to instill her passion for excellence across the organization, guiding the measurement, management and improvement of our clients’ customer experience.


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