How Retail Social Media Use Parallels My Food Industry Summit Talk

March 12, 2011 by David RichComments

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This week I participated in the 5th annual Food Industry Summit with a talk that focused heavily upon social media in retail. In many ways, it can be said that my experience with this talk paralleled effective use of applications like Twitter and Facebook proving that you can apply social media concepts in real life, and that people truly respond to these strategies applied online or offline.

Using Short and Sweet Social Media Communication

It's no secret that the majority of people have limited attention spans. We're all busy and have dozens of things running through our heads at any given time. People want to get the most information in the shortest period of time in order to digest it and act on it.

The fact that there are character limits with many forms of social media communication is one of the reasons that it has become so popular. Individuals have had to learn to get straight to the point, and followers of their social media accounts don't have to devote a whole lot of time or energy in learning from the business. It's simply there, in your face.

My presentation at this week's event was not among the longer ones, but the feedback I received was many people took away more information from my shorter talk than from ones that were much longer. Getting to the point quickly and concisely works in social media and in real life. Stick to this rule in the retail industry. Your customers will appreciate that you value their valuable time.

Sharing Resourceful Information Works for Brand and Self-Promotion

I was surprised at the number of people who approached me to chat after I finished my talk. While I gave some background about myself during the process, I primarily focused on social media in the food and retail industry. As with social media, the presentation of useful information that an audience or followers require generated more interest about my brand and my personal background.

This is exactly what you should hope to accomplish when using social media effectively. Pushy sales tactics are not always well-received, but if you pique their interest enough so they're inspired to learn more, you've got a captive audience for brand marketing.

Topics: Customer Experience

Written by: David Rich

In more than a decade as President and CEO of ICC/Decision Services, David has grown the business into an internationally recognized customer experience management firm. In addition to ICC/Decision Services, David has started, bought and/or sold several companies in categories including the in-store demonstration, event marketing, market research, and social media space. He received his bachelor's degree from Syracuse University.


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