Krispy Kreme Focuses on Snack Packs

June 25, 2008 by Nanette BrownComments

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Krispy Kreme is testing three new varieties of snack packs in North Carolina grocery stores. Chief Executive James Morgan says that the company will start to focus on products with long-term shelf life as opposed to their strategy in the past of only selling fresh donuts. Krispy Kreme will also focus on smaller satellite shops in places with more foot traffic such as airports and near factory store sites. Morgan adds that the company is also focusing on customer service at its stores.

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Topics: Blog

Written by: Nanette Brown

Executive Vice President and General Manager, Nanette continues to instill her passion for excellence across the organization, guiding the measurement, management and improvement of our clients’ customer experience.


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