Netflix: Growing The Brand

January 6, 2009 by Nanette BrownComments

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It's no surprise to see Netflix having a positive experience during the holiday season. Since the beginning, Netflix brand continues to be one of the frontrunners of on demand entertainment service through expanding the brand in several directions. One can easily assess that Netflix is in tune with their customer experience.

Moving past the holiday season, Netflix is charging on to adding it's at home movies to include direct service to TV sets. Opting out of creating their own custom box-top systems, which would mean added competition, the company is going for partnerships with current successful brands. As reported, Netflix is working with companies such TiVo and Microsoft gaming systems, to embedded their custom software so consumers can get service direct to their TV.

Netlix is staying just ahead of their competitors with earlier expansions to the service of downloading to PC's. Companies such as Netlix has figured out keeping in touch with customer experiences, demands, and riding the trend wave, will keep you competitive. If it wasn't for the brand listening to research and market trends, they wouldn't be moving forward, ahead of the competition. For 2009, it looks like Netflix will have another positive brand experience.

Topics: Brand Experience

Written by: Nanette Brown

Executive Vice President and General Manager, Nanette continues to instill her passion for excellence across the organization, guiding the measurement, management and improvement of our clients’ customer experience.


Customer Experience Update