The Story Behind Your Sales

Posted by November 19, 2012 by David RichComments

In a timeless book by Seth Godin, "All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World" Godin didn't really mean marketers lie, rather that they craft stories that help customers along through the buying cycle.

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Topics: Brand Experience

Why Customer Experience Matters

Posted by November 14, 2012 by David RichComments

Retail sales environments will turn on a dime. In a market environment where margins are becoming tighter and customer service demands are increasing, retailers of all types are constantly looking for ways to boost revenue.

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Topics: Customer Experience

Compliance and Success

Posted by November 1, 2012 by David RichComments

You run a tight ship.

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Topics: Compliance Audit

Building Revenue on a Foundation of Trust

Posted by October 31, 2012 by David RichComments

Stacking Trust. Two little words that can jump start your retail sales.

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Topics: Brand Experience

Three Things Best in Class Retailers are Doing To Drive 4th Quarter Revenue

Posted by October 22, 2012 by David RichComments

Last Monday, the US Department of Commerce released third quarter retail sales figures. The report was better than expected and analysts are now predicting a solid fourth quarter.

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Topics: Customer Satisfaction

How Suggestive Selling Can Impact Retail Revenue

Posted by October 16, 2012 by David RichComments

I admit it. I am a coffee junkie. Well, not so much a junkie as a "regular" at a coffee shop down the block from my office. Each morning on my way to work I stop in to get my coffee. I had a fun engagement on Friday morning that got me thinking about retail sales and how suggestive selling techniques can really drive retail sales.

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Topics: Customer Experience

Increase in Engagement Equals an Increase in Conversion

Posted by September 27, 2012 by David RichComments

Check Out Our Latest Customer Intercept Infographic:

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Topics: Blog

Brand Elements and How To Manage Them

Posted by September 27, 2012 by David RichComments

For retail chains, brand is everything. By everything, I mean the very success or failure of the operation. In the harsh world of consumerism, perception is reality and if your prospective customers have anything but a positive perception, the business will begin to slide and ultimately, fail.

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Topics: Brand Experience

Customer Experience Programs Rule The Day

Posted by September 21, 2012 by David RichComments

The customer is always right. Right?

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Topics: Customer Experience

Online and Offline Marketing: Which Is Better?

Posted by September 19, 2012 by David RichComments

ICC/Decision Services has long used customer intercepts to gather intelligence for retail operations. By getting real customer feedback, retailers are able to polish their operation and make nice advances in both customer satisfaction and profitability.

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Topics: Customer Intercepts