Earlier, we examined when a customer experience ends at a retail store, but when does the experience actually begin? Here are several examples of companies in various industries who have examined the question and have pushed the customer experience dramatically forward of their front door.
VW - Automobiles
If you were a car company, you may say the retail experience for the customer begins when the customer enters the showroom and starts looking at the cars. But VW would disagree with you. Watch the following video about their factory in Dresden, Germany.