Too often, businesses make the assumption that installing a mystery shopping program will guarantee increased customer satisfaction and sales growth. In reality, retailers play a large part in the process and bad choices may lead to ineffective results.
Pulling the plug on a mystery shopping program because scores plateau temporarily is one of the most common mistakes retailers make. Ensure you don't fall into this trap.
Below are some some guidelines on what you can do as a retailer to make sure your mystery shopping program works to its maximum benefit.