The retail mythology world loves to tell this story.
A women goes into Nordstrom to return snow tires and they take them back without a receipt. Right now, you are probably not questioning the "without a receipt" part. But you are probably scratching your head over the snow tire part.
I didn't think Nordstrom sold snow tires
You are right, they don't. But they took them back anyway.
Now, I'm not sure if the story is true or when it began, but this is pretty extraordinary. The snow tires and woman may be fictitious, but the return policy at Nordstrom is true. Stories like this make me feel comfortable that if anything goes wrong with anything I buy at Nordstrom, it will be taken care of without a hassle.
That is what I call service without boundaries. No doubt, it is good for business. But more often than not, these scenarios backfire because most store associates are not empowered to provide service without boundaries.