Mystery Shopping And Customer Satisfaction Surveys Working Together

Posted by May 26, 2011 by blogComments

You've heard it before - you just can't put all your eggs in one basket - not with any decision you make in life. So, when trying to enhance your level of customer satisfaction and your retail sales, this is a rule that still applies. Mystery shopping works and customer feedback helps; you don't need to rely upon just one strategy.

If you are not yet convinced that this multi-faceted approach is essential for the greatest success, then we'll show you the benefits:

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Topics: Customer Satisfaction

Customer Intercepts and Mystery Shopping Meets Medicine

Posted by May 19, 2011 by blogComments

Healthcare is a necessary service. Unfortunately, it is also industry that is not known for providing the best customer service. Many healthcare providers believe that regardless of what they do, people are going to come back simply because they have to. The good news is that there are some practices choosing to start looking after their patients, even if the motivations are due to financial incentives.

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Topics: Mystery Shopping

Combining Mystery Shopping and Customer Feedback

Posted by May 17, 2011 by myadminComments

The best users of mystery shopping programs offer additional methods to capture data that can be used to make necessary improvements. The reason why these different strategies work together to create such a comprehensive program is because they offer a variety of perspectives that -- when combined -- give great insight into the total customer experience. For the most part, mystery shopping programs look at the customer experience from the viewpoint of the customer and that of the store staff.

Mystery shopping
focuses on staff performance -- how well the company executes its operations and customer service objectives based on fact-based observations. Since shoppers are given detailed guidelines in advance on what to look for, mystery shoppers typically visit the store 1 – 4 times each month and focus on quality control, training and incentives. Additionally, Mystery Shoppers are recruited based on demographic profiles that closely match those of a company’s real customers.

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Topics: Mystery Shopping

Amazon Starts Flash Sale: Late to the Party or Trendsetting?

Posted by May 6, 2011 by blogComments

We are used to seeing Amazon as a leader in e-commerce. In many ways, it is a bit surprising that they have come so late to the party with the introduction of their own flash sale site, Myhabitat.

But let's not write Amazon off too soon. They've had the chance to see what works and what doesn't by watching other sites like Rue La La, Hautelook and Gilt that started the flash sale trend. Considering Amazon's connections with many major retailers of designer clothing, there is a good chance they might just be in a position to one-up their competition. Or at least attain a strong position as a major player.

Instead of rolling our eyes that Amazon is following a trend rather than setting one, let's look at what Amazon is doing to set themselves apart from others offering something similar.

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Topics: Customer Experience

Aligning the Expectations of Your Customers

Posted by May 4, 2011 by blogComments

This week, Jon Steinberg of Buzzfeed wrote about the challenges that all businesses face with their consumers and how you can recognize when you're dealing with a customer that is really not a customer. He outlined how those who are true customers with an intent to purchase a product or service will take it or leave what you're offering more or less as it is. Those who have no intent of becoming customers may try to negotiative a different type of offering that's outside of your business structure or they'll walk.

In any business, it can be tempting to give people what they want. After all, if they're coming to you asking for something that you can deliver -- even if it's not what you do -- and you can make a transaction. Every business likes revenue, but you've also got to stick to your core values or you are going to lose your image outright.

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Topics: Customer Experience

QR Code Promotions: A Modern Take on Scratch and Save?

Posted by April 25, 2011 by blogComments

There is a world of opportunity for retailers looking to get creative in their use of QR codes to generate a little bit of customer interest. However, it would seem that too many have limited themselves to using QR codes like glorified business cards. Individuals that decided to give a code a scan end up landing on a business' social media page, which just isn't a fun use of the technology.

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Topics: Customer Experience

Local Response Aggregates Social Media Posts to Find Your Customers

Posted by April 21, 2011 by blogComments

Local Response is a new tool that promises to aggregate social media posts to find your customers based on the things they are posting online. It is based on the premise that as a business owner, you just don't have the time to weed through everything yourself to find the right people to reach out to. It compiles all of the necessary data and then identifies the first people you should try and connect with.

It doesn't simply identify those that are mentioning your business by name. It finds people in your local area and looks at interests and routines to determine who might be a captive audience. It takes this data from more than a dozen different social media sites. Once it has identified the individuals your business should be reaching out to, it helps you put together a special offer to hook them.

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Topics: Customer Experience

3 tips to ensure your Mystery Shopping program success

Posted by April 19, 2011 by blogComments

Too often, businesses make the assumption that installing a mystery shopping program will guarantee increased customer satisfaction and sales growth. In reality, retailers play a large part in the process and bad choices may lead to ineffective results.

Pulling the plug on a mystery shopping program because scores plateau temporarily is one of the most common mistakes retailers make. Ensure you don't fall into this trap.

Below are some some guidelines on what you can do as a retailer to make sure your mystery shopping program works to its maximum benefit.

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Topics: Customer Experience, Blog

Coupons & Promotions: Enhancing Customer Experience at the Cost of Your Business?

Posted by April 14, 2011 by blogComments

In order to be successful in any business, you've got to have limitations on just how far you'll go for your customer. Earlier this week, we focused on how setting certain boundaries can actually improve customer experience. The same applies to the use of promotions and coupons - take it too far to try and please your customer and you will find it comes at the cost of your business. That in no way benefits your clientele.

To recognize why this matters, let's explore what coupons and promotions should accomplish:

  • They create buzz because you're daring to do something exciting or different
  • They create awareness about a new business or new products offered by an established business
  • They increase the number of customer/sales during slow periods

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Topics: Customer Experience

David Rich on Customer Intercepts [VIDEO]

Posted by April 13, 2011 by myadminComments

David Rich, president and CEO of ICCDS, explains Shopper Intercepts in a quick video

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Topics: Customer Experience, Blog