It has been mentioned before - that stigma that the mystery shopping industry faces that the goal is to catch employees up to no good. In most cases, this is not the real goal. Instead, it is to identify where staff may benefit from further training to improve customer service. There may be one exception to this rule, however, and that's mystery shopping to ensure compliance in alcohol and cigarette distribution.
What Makes Alcohol/Cigarette Compliance Different?
There are certain guidelines that should be followed when providing any type of customer service for the sake of client satisfaction. However, there are also a number of reasons why that isn't the top priority in alcohol/cigarette compliance: