If you're looking for ideas on how to increase your brand awareness on social media, there are a number of ways you can go wrong. Instead of focusing on those, we'll focus on helping you do it the right way! Below we've outlined some suggestions to get you started. You can learn more about the power of social media in retail by reading David Rich's latest post, or you can catch his talk at the 5th Annual Food Industry Summit.
- Mention exciting promotions using social media - particularly during tough economic times, consumers are more focused than ever on finding a bargain. Social media takes coupon clipping to all new levels! If you've got a promotion coming up in store or online, post it on Facebook or Twitter. You can even create exclusive coupon codes for individuals that follow you or like your business page. This will keep existing customers in the loop and help draw in all new ones.