According to VisionEdge Marketing's 6th annual Marketing Performance Survey, very few marketing programs are as effective as they should be. There were 136 executives and marketing professionals surveyed, and only 17% said their CEO would reward marketing with an A for their efforts.
Here's the reality - the best tools to reach customers and learn how to effectively market to them are more attainable than most would think. You don't need to find the holy grail, because mystery shopping will offer the solution that any business needs. Is there a better way to find out exactly what your customer wants than through direct observation?