If Facebook were a country it would be the fourth largest in the world with a population equal to the United States. It has surpassed Google as the most frequented website in the world. The profile feature in Facebook allows for demographic sorting unlike anything advertisers have ever experienced and it’s about to be taken up a notch.
Get ready for social shopping. Humans are social animals, we’re wired to connect. Online and off, we connect around social objects. We’re both members of Boston University Alum. BU is the object. Two people love wine and meet in front of the Cabernet shelf, Cabernet is the object. Two guys have Harleys. Harley is the object of social connection.