David Rich, President & CEO of ICC/Decision Services, will speak on October 18-20. The MSPA (Mystery Shopper Providers Association) will be conducting their 13th annual conference in Atlanta. The panel will discuss the future of social media in mystery shopping. The panel discussion will be held from 1:30 pm, to 3:00pm on Oct 19, 2011. Social media has created a revolution, and an evolution. The decisions that were only available to those in corporate offices is now decided directly by consumers. These changes have not only changed the customer service experience in retail, but social media has also changed the mystery shopping experience as well.
The discussion panel will share how social media will become an increasing part of the mystery shopping reporting experience. The experts will also discuss the ever-increasing changes in social media, and in SEO (search engine optimization). The mystery shopping companies will learn how to use social media, in order to gain new clients, and to keep their clients satisfied.