Improving Your Sales Associates With Retail Clienteling

Posted by July 29, 2014 by Kevin LeiferComments

Have you ever walked into a store with questions about a certain product only to find out you actually know more than the sales associates do?

Frustrating, right?

You’re not alone.

Forty seven percent of shoppers list poor knowledge among store associates as the most disliked experience when shopping inside a store.

With the internet literally at their fingertips, consumers are one search query away from tons of product information at any time.

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Topics: Clienteling, Customer Intercepts, In-Store Marketing

Retail 101: An Introduction to Customer Experience Tools

Posted by July 22, 2014 by Nanette BrownComments

Searching for the perfect way to evaluate your retail stores?

With companies putting a renewed focus on their customer service and experience strategies, and so many measurement options out there to choose from, how are you supposed to know which ones you should start with?

It’s an important question, and the answer isn’t so simple.

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Topics: Mystery Shopping, Customer Experience, Customer Satisfaction, Customer Intercepts

Reinvent Your Stores by Personalizing the Shopping Experience

Posted by July 17, 2014 by Kevin LeiferComments

You visit one of your brick and mortar stores to get the feel of the customer experience for yourself.

Something seems off.

You look around and see customers with glazed looks on their faces as they peruse your products with little interest or excitement.

“What’s wrong in here?” you think to yourself. The competitor down the street has been getting noticeably more traffic than your store, and they have less than half the inventory. What’s the draw?

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Topics: Customer Experience, Journey Mapping, In-Store Marketing

3 Things Retailers Can Learn From Google Glass

Posted by July 3, 2014 by Nanette BrownComments

With its unique appearance and futuristic capabilities, Google Glass has become the poster child for wearable technology and its potential to change the way retailers connect with their customers.

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Topics: Customer Experience, Blog, Brand Experience

5 Reasons Shoppers Still Choose Brick and Mortar

Posted by July 1, 2014 by Kevin LeiferComments

A recent study by AT Kearney concluded that although today’s customers spend almost 40% of their shopping time in channels other than brick-and-mortar, they still purchase the majority of their goods and services in person.

Why? Simply put, physical stores meet certain customer needs and create experiences that online channels cannot:

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Topics: Customer Experience, Blog, In-Store Marketing

Future Retail: How MemoryMirror Changes The Retail Shopping Experience

Posted by June 25, 2014 by David RichComments

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Topics: Mystery Shopping, Customer Experience, Blog, In-Store Marketing

3 Digital Payments Trends Retailers Need To Know About

Posted by June 24, 2014 by Nanette BrownComments

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Topics: Customer Experience, Blog, Brand Experience

3 Interactive Technologies That Will Enhance Your Customer Experience

Posted by June 23, 2014 by David RichComments

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Topics: Customer Experience, Blog, Brand Experience, In-Store Marketing

Top 3 Social Networks For Converting Online Shoppers Into In-Store Shoppers

Posted by June 17, 2014 by Kevin LeiferComments

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Topics: Customer Experience, Blog, Brand Experience, In-Store Marketing

How To Make Suggestive Selling A Part Of Your Customer Service Strategy

Posted by June 12, 2014 by Nanette BrownComments

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Topics: Customer Experience, Customer Satisfaction, Blog, Brand Experience