Shopper Intercept Interviews solve all of the projectability problems of focus groups while still offering a customer-centered format that allows an interviewer to ask broad questions with direct follow-up questions that capture the most important and relevant concerns of your customer.
1. Providing Accurate Insights for Brands or Agencies
As you know, Scan Data produces an objective overview of your customers' purchases, but it doesn'thelp you understand the "whys": Why this particular product? Why this particular brand? Why this particular time to buy? Or even why did a consumer not purchase a particular item?
Because they are conducted face-to-face with your customers in real-time, Shopper Intercept Interviews allow you do a "deeper dive" that answers all of these questions and more. With Shopper Intercepts you are on the frontlines of your business and are given uncensored front-row access into the mindsof your customers that an on-line panel could never do.