Research shows customer loyalty and reward programs foster positive customer experience. New research connects positive word of mouth marketing with the success of your loyalty program. The two go hand in hand.
Why Loyalty Programs?
MediaPost touches on new research that looks at the success rate of loyalty programs from Colloquy Marketing Consultants. The results are impressive:
- Reward program members are 70% more likely to recommend the brand
- 32% of brand purchases are from non reward members
- Reward program members are more likely to engage in word-of-mouth marketing for the brand, including engaging the online space with Web 2.0 (think Twitter and Facebook)