Retail 101: An Introduction to Customer Experience Tools

Posted on July 22, 2014 by Nanette BrownComments

Searching for the perfect way to evaluate your retail stores?

With companies putting a renewed focus on their customer service and experience strategies, and so many measurement options out there to choose from, how are you supposed to know which ones you should start with?

It’s an important question, and the answer isn’t so simple.

Read More

Topics: Mystery Shopping, Customer Experience, Customer Satisfaction, Customer Intercepts

Reinvent Your Stores by Personalizing the Shopping Experience

Posted on July 17, 2014 by Kevin LeiferComments

You visit one of your brick and mortar stores to get the feel of the customer experience for yourself.

Something seems off.

You look around and see customers with glazed looks on their faces as they peruse your products with little interest or excitement.

“What’s wrong in here?” you think to yourself. The competitor down the street has been getting noticeably more traffic than your store, and they have less than half the inventory. What’s the draw?

Read More

Topics: Customer Experience, Journey Mapping, In-Store Marketing

3 Things Retailers Can Learn From Google Glass

Posted on July 3, 2014 by Nanette BrownComments

With its unique appearance and futuristic capabilities, Google Glass has become the poster child for wearable technology and its potential to change the way retailers connect with their customers.

Read More

Topics: Customer Experience, Blog, Brand Experience

5 Reasons Shoppers Still Choose Brick and Mortar

Posted on July 1, 2014 by Kevin LeiferComments

A recent study by AT Kearney concluded that although today’s customers spend almost 40% of their shopping time in channels other than brick-and-mortar, they still purchase the majority of their goods and services in person.

Why? Simply put, physical stores meet certain customer needs and create experiences that online channels cannot:

Read More

Topics: Customer Experience, Blog, In-Store Marketing

Future Retail: How MemoryMirror Changes The Retail Shopping Experience

Posted on June 25, 2014 by David RichComments

Read More

Topics: Mystery Shopping, Customer Experience, Blog, In-Store Marketing

3 Digital Payments Trends Retailers Need To Know About

Posted on June 24, 2014 by Nanette BrownComments

Read More

Topics: Customer Experience, Blog, Brand Experience

3 Interactive Technologies That Will Enhance Your Customer Experience

Posted on June 23, 2014 by David RichComments

Read More

Topics: Customer Experience, Blog, Brand Experience, In-Store Marketing

Top 3 Social Networks For Converting Online Shoppers Into In-Store Shoppers

Posted on June 17, 2014 by Kevin LeiferComments

Read More

Topics: Customer Experience, Blog, Brand Experience, In-Store Marketing

How To Make Suggestive Selling A Part Of Your Customer Service Strategy

Posted on June 12, 2014 by Nanette BrownComments

Read More

Topics: Customer Experience, Customer Satisfaction, Blog, Brand Experience

3 Ways to Recover From Customer Experience Mistakes

Posted on June 5, 2014 by Kevin LeiferComments

Read More

Topics: Mystery Shopping, Customer Experience, Blog, Brand Experience