Shared Vision. It's In Our DNA

February 15, 2012 by David RichComments

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Bastille Day doodle

Google describes their doodles as "the fun, surprising and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries and the lives of famous artists, pioneers and scientists."

In 2000, Google produced its first doodle for Bastille Day. It was so well received by our users that doodles started showing up more and more regularly on the Google homepage. In the beginning, the doodles mostly celebrated familiar holidays; nowadays, they highlight a wide array of events and anniversaries from the Birthday of John James Audubon to the Ice Cream Sundae.

Over time, the demand for doodles has risen in the US and internationally. Creating doodles is now the responsibility of a team of talented illustrators and engineers. For them, creating doodles has become a group effort to enliven the Google homepage and bring smiles to the faces of Google users around the world. The index of doodles is available here, but please come back to finish reading this post.

Here is the complete doodle for Feb 14, 2012 in case you missed it.

Why is this Google doodle important? Because it reveals in just a little over a minute the Google DNA, the first step in achieving Service with Boundaries. While there is a "not so thinly veiled shot across the bow" to others like Facebook and Path for their privacy policy blunders, it really focuses on the core of Google. That is, trust built through shared mission. Only by wanting what you want will we ever win your heart. And your trust.

And that is all Google wants. It doesn't want to control us or manipulate us but rather to make us happier by finding us what we truly want.

In return, that alone will make Google happier. And more profitable. I think it believes this to its core.

Topics: Brand Experience

Written by: David Rich

In more than a decade as President and CEO of ICC/Decision Services, David has grown the business into an internationally recognized customer experience management firm. In addition to ICC/Decision Services, David has started, bought and/or sold several companies in categories including the in-store demonstration, event marketing, market research, and social media space. He received his bachelor's degree from Syracuse University.


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