Study Finds Baby Boomers are Less Brand Loyal

July 10, 2008 by Nanette BrownComments

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TV Land's "Generation BUY" study found that 40 and 50-somethings are more open to new brands and less brand loyal than people under 40 making 40-59s. The willingness of 40 and 50 year-olds to buy new brands carries over across virtually every product category including electronics, personal care products, restaurants, automobiles and more.

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Topics: Blog

Written by: Nanette Brown

Executive Vice President and General Manager, Nanette continues to instill her passion for excellence across the organization, guiding the measurement, management and improvement of our clients’ customer experience.


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