If you haven’t connected with your customers via mobile yet, you’ve missed out on a huge opportunity.
If you’re not going to connect with your customers via mobile in 2016, they’ll move to a competitor who offers an omnichannel experience and who knows how to interact with them.
In-store interactions won’t be enough in 2016. Customers expect that you’ll follow them with each stage of the sales funnel and help them make educated decisions about their purchases. You need to find out how to extend the in-store experience for your customers following a store visit.