What is Mystery Shopping? [VIDEO]

April 6, 2011 by Nanette BrownComments

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David Rich, president and CEO of ICCDS, explains Mystery Shopping in a quick video.

Where are the gaps in your brand promise to your customers? Do you know?

Mystery shopping lets you know and gives you the tools to help correct the gaps.


Topics: Mystery Shopping

Written by: Nanette Brown

Executive Vice President and General Manager, Nanette continues to instill her passion for excellence across the organization, guiding the measurement, management and improvement of our clients’ customer experience.


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